How to Grow a Gorgeous Instagram Account
that is On-Brand and Profitable
...even if you are overwhelmed, have no extra time, and have felt frustrated toward the algorithm in the past...
Does this sound familiar?
You’re making the pivot to private practice and are worried about marketing yourself independently to build that practice and get yourself out there.
You feel stagnant and want to do something besides see clients 1:1 daily.
You want to grow by having a podcast, speaking engagements, workshops, and maybe even courses (hello, passive income!)
You have a message to share with the world that you’re passionate about, but have no idea how to have people find you on Instagram.
You dream of launching an offer that you know the world needs, but you have no audience on social media to roll it out to.
You have a message to share with the world that you’re passionate about, but have no idea how to have people find you on Instagram.
You dream of launching an offer that you know the world needs, but you have no audience on social media to roll it out to.
You’ve heard the same Instagram advice over and over and a lot of it is fluff (like follow/unfollow) or common sense repeated.
You’ve spent hours creating and captioning a post only for it to totally flop.
You’re stuck at 250-1k followers on Instagram.
You think everyone else must have some secret you don't know yet to gain 1k+ followers a month.
You don’t ever think you’ll hit 1k+ followers or make it to 10k+ to get that crucial swipe-up feature.
You’ve seen other Instagram courses, but none of them cater specifically to therapists, nor do they have experience navigating the ethical considerations modern therapists have to abide by on Instagram.
You can’t afford to outsource hundreds or thousands of dollars to a social media manager to grow your Instagram for you.
I’ve felt that way, too.
Or at least, I used to.
But everything changed for me when I realized that Instagram is actually designed to help people like us succeed.
We just need to know how to use it.
Even if you’ve followed sleazy, salesy, or fluffy advice like the follow/unfollow method or have found yourself cold DM’ing people...
Even if you’ve done nothing or have felt overwhelmed or insecure about how to grow an audience…
Even if you don’t have a ton of time or big budget for marketing...
It’s not too late to turn your Instagram into a profitable business and brand.
There is space for everyone to succeed.
If you have the expertise, it’s your responsibility to grow an audience on Instagram.
Social media is an important place to be right now as a therapist.
Virtual/online therapy is at its height.
People have come to appreciate online therapy after CO-VID 19.
Now more than ever is the time to show up as a mental health or wellness professional.
Now more than ever the mental health community needs you.
People are seeking your services, and if they can't find you, well…
You’ll miss out on growth and opportunity, lots of extra clients, more people buying your offers, guest speaking opportunities, and more.
You’ll stay small.
You’ll stay overwhelmed.
But guess what? There's good news!
You don’t have to feel lost anymore when it comes to the Instagram algorithm.
You can stop repelling your ideal clients with an Instagram account that doesn’t reflect your personality or voice at all, and instead…
Create an on-brand, value-driven, beautiful Instagram account that drives hundreds of ideal clients to your account - per month.
IMAGINE THIS:
- Your Instagram posts are aesthetically pleasing, scheduled months in advance, and consistently receiving high engagement.
- You have the secrets and strategies others use to grow rapidly on Instagram.
- Your practice is growing
- You’ve turned your Instagram account into a stable, sustainable, and well-known business that gives you freedom.
- You have a reputable brand people want to be associated with.
- You built an engaged following of people who love you, appreciate you, and respect you.
- Your Instagram is growing at a steady rate of 1k+ engaged followers per month.
- People are DM’ing you often, asking you to collab with them on exciting opportunities.
- You’re the go-to expert in your niche.
- You market yourself on Instagram with confidence because you’re armed with the knowledge of ethical considerations as a mental health professional.
I want to draw your attention to that last bullet point.
There are special ethical and niche market considerations therapists need to have that most social media marketing professionals just aren't privy to.
Coaches who teach about social media marketing don’t have the qualification or understanding about ethical considerations that a therapist does.
In a moment, I'm going to tell you why those ethical considerations are SO important to know.
But first…
i, I’m Mary Beth.
I’m a licensed professional counselor in private practice. In the summer of 2019, I started focusing on growing my own Instagram account.
Through a LOT of trial and error, time spent, and mistakes made, I learned A TON about what works and what doesn't.
In just under one year I hit 10k, and have consistently grown at 1k+ followers per month since.
I have a steady list of client referrals & my own private practice is expanding to include other therapists.
People constantly reach out to me through DM's asking how I'm growing so quickly, how I have such a cohesive brand, how I source my content, and how they can do the same thing as therapists and coaches on Instagram.
From serving my own therapy clients in private practice, and selling my own coaching and consulting offers, I know what it’s like to market your own private practice and grow an audience on IG.
I’m a therapist who “gets” Instagram from a therapist’s perspective - and you just can’t find that from other marketing gurus out there.
I uniquely understand the space of being a therapist, coach, and helping professional on Instagram.
And I’m here to teach you a step-by-step strategy to reach your ideal clients, become an authority in your niche, and increase passive income opportunities.
I would love to invite you to my
brand new course called...
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Perfect for therapists, coaches, and wellness-based professionals who want to grow their presence, influence, and community on Instagram - organically.
This is the first time I’m offering this specific course (yay!). However, I have offered IG Growth Consulting sessions over the past several months. See what past social media clients have said about my IG Growth Consulting offering:
TESTIMONIALS
Mary Beth is absolutely incredible, and the insight I walked away with after consulting with her about building my brand through social media was invaluable. I’m new to the social media world for professional purposes, and there is a lot to learn, but Mary Beth’s delivery of the information was perfect for me. I didn’t feel overwhelmed, and felt as though I had a clear direction of where to go and what to do with my social media pages to align with my professional goals. It’s only been one week, and I went from 398 followers to 504, and I’ve barely posted yet! I’m excited to see what else will come when I start posting more…I couldn’t be more thankful!
- ARIELLE W. @THERAPYWITHARIELLEE
I really enjoyed working with Mary Beth for a social media consultation. She’s lovely and full of great knowledge - our time together gave me so much inspiration and helpful insights. I really appreciated how she took the time to look through my social presence and read through the questionnaire to better understand my needs and points for growth. I’d highly recommend her!
- MAYA N. @wellness_therapy_by_maya
I have been in practice as a therapist for many years, and have successfully built my practice on word of mouth. I am in a new phase of marketing work including my podcast and writing, both of which are very important to me. As I waded into the waters of doing this on social media, I found myself unprepared to communicate this information in a way that looked or felt the way I wanted it to. Consulting with Mary Beth about this was like talking to a smart, well-resourced friend. She broke it down for me in a way that was not only personalized, but easily applicable. I have signed up for several different courses to help me figure out this new style of marketing, and none of them were as helpful as consulting with Mary Beth. In addition to that, she understands the unique considerations of being a practicing therapist. I can't recommend consulting with her enough!
- MONICA D. @MONICADICRISTINA
This is for you if:
- You’re a therapist, coach, or wellness based professional who feels stuck
- You feel confused and lost on what to post on your feed, stories, and captions to get the best results
- You’re frustrated by the algorithm and you’re ready to make a consistent and reliable income from your brand
- You’re losing motivation but still want to impact more people.
- You believe it’s too hard to grow on Instagram or believe you just aren’t good at it
- You lack confidence or feel like you’ve already tried growth strategies and it didn’t work
- You want to grow your influence on Instagram
This is not for you if:
- You could care less about an aesthetically pleasing account
- You don’t care about growing your number of followers to increase your authority on Instagram
- You don't have interest in growing or marketing yourself
- You are complacent
- You already have 10k+ followers, multiple paid speaking engagements booked, and multiple streams of income beyond 1:1 coaching or 1:1 therapy clients. In that case, we could probably collaborate!
Send me a DM @yourjourneythrough if you’re interested in collaborating.
HERE'S WHAT YOU'LL LEARN
How to build an optimized profile that speaks to ideal clients and other therapists/coaches to network with.
How to position yourself as an authority on IG and within your niche.
How to write engaging captions.
How to use hashtags strategically.
Best practices according to the algorithm.
How to improve engagement.
My signature strategy I've used to grow my account to 10k+ per year and steadily at 1k+ per month.
Cheat codes/systems that help create an aesthetically pleasing, consistent posting schedule without the stress or additional cost.
How to establish clear goals for Instagram growth based off of your personal values and set realistic metrics for success that are attainable.
Concise, actionable, step-by-step instructions of proven time and money-saving methods.
Module 1: Your Goals & Purpose
Module 2: Design
Module 3: Content Creation
Module 4: Post Scheduling
Module 5: Signature Growth Strategy
Module 6: Meaningful Engagement
BONUS: Daily, Weekly, Monthly Social Media Strategy Checklist
BONUS Module: Ethics as a Therapist on Instagram
Cart closes on Friday, January 15th, 2021 at 11:59 PM EST
00
Days
00
Hours
00
Minutes
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A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Module 1: Goals & Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 2: Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Module 3: Content Creation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 4: Post-Scheduling To Make Life Easier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 5: Signature InstaGrowth Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Module 6: Meaningful Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Included PDFs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $150)
- Optimal Time To Post
- Social Media Calls To Action
- Hashtags For Helpers
- 5 Apps You Need As a Therapist on IG
- Values Exploration
- Optimizing Your Bio
BONUS: Daily, Weekly, Monthly Social Media Strategy Checklist . . . . . . . . . . . . . . . . . . . . . . (Value $19.99)
BONUS Module: Ethics As A Therapist on Instagram. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $300)
Total Value = $1,969.99
TODAY'S PRICE = $397
YOU'LL COME AWAY WITH:
A specific, step-by-step, tangible, actionable process that will ensure growth on Instagram if implemented
Knowing what tools and apps to utilize to make this an easier, streamlined process
Systems in place that will save you time, money, and energy
Knowing what to post and what to say in a way that honors YOUR own voice
The roadmap to significant Instagram growth
based upon implementation (10K+ followers per year and exponentially)
Did I mention all of the opportunities that social media growth brings?
Speaking
Engagements
Influence in
the Community
Event
Invitations
Connections
with others
Transforming your presence
and your impact
You will also come away with knowledge that considers ethics and values to market to your ideal client without being too salesy like some other marketing gurus.
Instagrowth is SO possible for you without those gross marketing tactics!
I PROMISE you can do this. But the best part is, you don’t even have to believe me. If you’re not 100% satisfied with the strategies after 7 days, I will offer you a full refund.
The first 5 people to purchase for the course get a free 30 min 1:1 Coaching Call with me ($100 value).
Cart closes on Friday, January 15th, 2021 at 11:59 PM EST
00
Days
00
Hours
00
Minutes
00
Seconds
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Module 1: Goals & Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 2: Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Module 3: Content Creation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 4: Post-Scheduling To Make Life Easier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 5: Signature InstaGrowth Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Module 6: Meaningful Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Included PDFs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $150)
- Optimal Time To Post
- Social Media Calls To Action
- Hashtags For Helpers
- 5 Apps You Need As a Therapist on IG
- Values Exploration
- Optimizing Your Bio
BONUS: Daily, Weekly, Monthly Social Media Strategy Checklist . . . . . . . . . . . . . . . . . . . . . . (Value $19.99)
BONUS Module: Ethics As A Therapist on Instagram. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $300)
Total Value = $1,969.99
TODAY'S PRICE = $397
FREQUENTLY ASKED QUESTIONS
How long is the course?
This course will take you a few hours to complete.
Can you guarantee specific results?
What you put into this, you’ll get out of it. I can’t promise everyone the same results, but I can guarantee that if you commit to consistent effort using my signature growth strategies, you will see incredible Instagram growth.
Are there payment plans?
You bet! I want to make sure that this is accessible as possible for anyone who has a deep desire to consistently show up and grow their Instagram. I offer 3-month and 6-month payment plans.
When does the course start?
The course modules are ready for you to watch immediately upon purchase.
Do I have 1:1 access to Mary Beth?
This course is self-study, but you will have the opportunity to win a free 30 min 1:1 coaching call with me if you are one of the first 5 people to purchase the course.
What happens as soon as I enroll?
As soon as you enroll you will receive a welcome email that contains next steps, including a new student celebration survey and how to access the course on your phone.
What is the difference between this course and 1:1 Consulting with Mary Beth?
1:1 Consulting is customized to your specific needs and account. The course is self-study so you can learn at your own pace, and since the course portal is also an app, you can watch whenever and from wherever you’d like! If you’d like to have 1:1 time with me, be one of the first five people to purchase the course!
How long do I have access to the course?
You will have access for one year. Just enough time for you to put these strategies into practice and grow to 10k followers! During that time, you may download the materials you have paid for, but you will not have access to the program portal. Since social media is ever changing, I plan to update the course as technology evolves!
I’m not a therapist. Is this still for me?
Yes! Inside this course, I teach ethical and niche market considerations you should consider as a coach or wellness professional on social media that other marketing professionals just aren’t privy to. Graduate courses on ethics can cost anywhere from $1000-$2000 and aren’t up to date with current social media trends, but I’m giving you the shortcuts as it directly applies to modern mental health and Instagram!
Is there a Facebook group?
Not at this time. I want you to have LESS distractions and focus on the things you need to do, not spend more of your precious time online.
I have another question not answered here.
Amazing, we love hearing from you! Simply send an email to [email protected] and we'll get back in touch with you shortly :) You can also DM MaryBeth on Instagram @yourjourneythrough.
Cart closes on Friday, January 15th, 2021 at 11:59 PM EST
00
Days
00
Hours
00
Minutes
00
Seconds
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Module 1: Goals & Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 2: Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Module 3: Content Creation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 4: Post-Scheduling To Make Life Easier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $250)
Module 5: Signature InstaGrowth Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Module 6: Meaningful Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $250)
Included PDFs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $150)
- Optimal Time To Post
- Social Media Calls To Action
- Hashtags For Helpers
- 5 Apps You Need As a Therapist on IG
- Values Exploration
- Optimizing Your Bio
BONUS: Daily, Weekly, Monthly Social Media Strategy Checklist . . . . . . . . . . . . . . . . . . . . . . (Value $19.99)
BONUS Module: Ethics As A Therapist on Instagram. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $300)
Total Value = $1,969.99
TODAY'S PRICE = $397
YOU MIGHT BE THINKING...
"I can't afford it right now."
- Think about where you want to be in 6 months and in a year. A year from now you could have an engaged, loyal community of 10K+ followers or more. You could be monetizing your expertise through multiple income streams. Ask yourself: can you really afford not to learn how to market yourself organically? Can you afford to stay small and invisible when you have so much to share with the world?
- Investing in this course is around the cost of less than three therapy sessions. Imagine the amount of clients you could gain by increasing your following exponentially by thousands...and they will likely have more than three sessions. An investment in this course can give you time, money, and energy back.
"I don't have time."
- You can invest time piecing things together and making mistakes or investing time in developing repeatable skills to succeed -- reliably, day after day, month after month, year after year.
- In taking this course, you'll avoid the trial-and-error process I went through when beginning to dedicate time & energy to Instagram marketing. I give you streamlined processes so that you don’t have to spend hours upon hours designing posts and writing captions that get less than stellar engagement. I want to save you that time so that you can dedicate it toward the work you are passionate about with your clients.
"My practice is already full. Is this for me?"
- How exciting, congratulations! If you feel stagnant in your private practice and you want to do something besides see clients 1:1 daily, or if you want to grow your reach through having a podcast, speaking engagements, workshops, courses, and passive income opportunities that can come from Instagram growth, this course is absolutely for you.
- If you have a private therapy or coaching practice and an engaged audience outside of Instagram, but you would like to specifically refine your Instagram skills to more accurately reflect your brand, this course is also for you.
"I can learn on YouTube or by watching reels, IGTV, googling, etc."
- You can spend time piecing together information about Instagram from YouTube, Google, Reels, IGTV, or you can take the shortcut and learn from my experience. I'm giving you my platforms, my methods, and a step-by-step process. You will have to implement it with consistency and put some effort in, but I'm handing you a bunch of cheat codes to make it a less painful process.
Here’s the truth…
There are too many amazing therapists and coaches who are experts in the field but are undiscovered in this space.
I want you to grow and serve the community from a modern mental health perspective to make mental health info accessible, relatable, and relevant to others in a time when they arguably need it more than ever.
People need you and the message you have to share.
I want to change the standard, but I can’t do it alone.
So you have two choices here: you can continue to pour your heart and soul into your content but get let down when you don’t see the engagement you hope for.
Or you can slow down and sit down with me while I show you all of my cheat codes - everything you need to know to turn your Instagram into a stable, sustainable, and well-known business and brand people want to be associated with.
This is all available to you if you implement my strategies with consistency and are ready to show up.
I’ll see you inside the course!
Mary Beth
Mary Beth Somich, LPC is a licensed therapist with a private practice in North Carolina called Your Journey Through. She specializes in family dynamics, primarily treating teens and young adults. Mary Beth is passionate about promoting modern mental health and making therapy accessible, relatable, and relevant to your life. She also helps other therapists promote their own mental health platforms through expanding their reach on Instagram and building thriving private practices. You can find her at @yourjourneythrough, yourjourneythrough.com, or check out her podcast, "My Therapist Thinks."
For support or questions, please e-mail us at [email protected].