Does this sound familiar?
You’re making the pivot to private practice and are worried about marketing yourself independently to build that practice and get yourself out there.
You feel stagnant and want to do something besides see clients 1:1 daily.
You want to grow by having a podcast, speaking engagements, workshops, and maybe even courses (hello, passive income!)
You have a message to share with the world that you’re passionate about, but have no idea how to have people find you on Instagram.
You dream of launching an offer that you know the world needs, but you have no audience on social media to roll it out to.
You’ve heard the same Instagram advice over and over and a lot of it is fluff (like follow/unfollow) or common sense repeated.
You’ve spent hours creating and captioning a post only for it to totally flop.
You’ve seen other Instagram courses, but none of them cater specifically to therapists, nor do they have experience navigating the ethical considerations modern therapists have to abide by on Instagram.
You think everyone else must have some secret you don't know yet.
You don’t ever think you’ll hit 1k+ followers or make it to 10k+ to get that crucial swipe-up feature.
You’re stuck at 250-1k followers on Instagram.
You can’t afford to outsource hundreds or thousands of dollars to a social media manager to grow your Instagram for you.
I’ve felt that way, too.
Or at least, I used to.
But everything changed for me when I realized that Instagram is actually designed to help people like us succeed.
We just need to know how to use it.
Even if you’ve followed sleazy, salesy, or fluffy advice like the follow/unfollow method or have found yourself cold DM’ing people...
Even if you’ve done nothing or have felt overwhelmed or insecure about how to grow an audience…
Even if you don’t have a ton of time or big budget for marketing...
It’s not too late to turn your Instagram into a profitable business and brand. There is space for everyone to succeed.
If you have the expertise, it’s your responsibility to grow an audience on Instagram.
Social media is an important place to be right now as a therapist.
Virtual/online therapy is at its height.
People have come to appreciate online therapy after COVID-19.
Now more than ever is the time to show up as a mental health or wellness professional.
Now more than ever the mental health community needs you.
People are seeking your services, and if they can't find you, well…
You’ll miss out on growth and opportunity, lots of extra clients, more people buying your offers, guest speaking opportunities, and more.
You’ll stay small.
You’ll stay overwhelmed.
But guess what? There's good news!
You don’t have to feel lost anymore when it comes to the Instagram algorithm.
You can stop repelling your ideal clients with an Instagram account that doesn’t reflect your personality or voice at all, and instead…
Create an on-brand, value-driven, beautiful Instagram account that drives hundreds of ideal clients to your account - per month.
IMAGINE THIS:
In less than a year, you...
- Grow your following at a steady rate of 1k+ engaged followers per month who love, appreciate, and respect you
- Receive consistently high engagement
- Receive exciting collaboration opportunities
- Fill your private practice with ideal clients who found you on Instagram
- Position yourself as a reputable brand and the go-to expert in your niche
- Create passive income that allows you to experience financial freedom
- Enjoy stability, sustainability, and work-life balance
- Market yourself without fear of crossing ethical boundaries as a mental health professional
I want to draw your attention to that last bullet point.
There are special ethical and niche market considerations therapists need to have that most social media marketing professionals just aren't privy to.
Coaches who teach about social media marketing don’t have the qualification or understanding about ethical considerations that a therapist does.
In a moment, I'm going to tell you why those ethical considerations are SO important to know.
But first…
I would love to invite you to my
signature course called...
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Perfect for therapists, coaches, and wellness-based professionals who want to grow their presence, influence, and community on Instagram - organically.
This is for you if you:
- Are a therapist, coach, or wellness based professional who feels stuck when it comes to Instagram growth
- Feel confused and lost on what to post on your feed, stories, and captions to get high engagement
- Feel frustrated by the algorithm
- Are ready to do what it takes to make a consistent and reliable income from an online brand
- Want to make mental health accessible and break the stigma on social media
- Have already tried growth strategies and they didn’t work for you
- Want to grow your influence on Instagram
This is not for you if you:
- Know your ideal clients aren’t on Instagram
- Don’t want to increase your authority on Instagram
- Are complacent
- Have 10k+ followers already, multiple paid speaking engagements booked, and multiple streams of income beyond 1:1 coaching or 1:1 therapy clients. In that case, we could probably collaborate! Send me a DM @yourjourneythrough if you’re interested in collaborating
HERE'S WHAT YOU'LL LEARN
How to build an optimized profile that speaks to ideal clients and other therapists/coaches to network with.
How to use hashtags strategically.
Best practices according to the algorithm.
How to improve engagement.
Cheat codes/systems that help create an aesthetically pleasing, consistent posting schedule without the stress or additional cost.
How to establish clear goals for Instagram growth based off of your personal values and set realistic metrics for success that are attainable.
Concise, actionable, step-by-step instructions of proven time and money-saving methods.
Module 1: Your Goals & Purpose
Module 2: Design
Module 3: Content Creation
Module 4: Post Scheduling
Module 5: Signature Growth Strategy
Module 6: Meaningful Engagement
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Join The Waitlist
YOU'LL COME AWAY WITH:
A specific, step-by-step, tangible, actionable process that will ensure growth on Instagram if implemented
Knowing what tools and apps to utilize to make this an easier, streamlined process
Systems in place that will save you time, money, and energy
Knowing what to post and what to say in a way that honors YOUR own voice
The roadmap to significant Instagram growth
based upon implementation (10K+ followers per year and exponentially)
DON'T JUST TAKE IT FROM ME
Hear it from other licensed therapists:
Did I mention all of the opportunities that social media growth brings?
Speaking
Engagements
Influence in
the Community
Event
Invitations
Connections
with others
Transforming your presence
and your impact
You will also come away with knowledge that considers ethics and values to market to your ideal client without being too salesy like some other marketing gurus.
Instagrowth is SO possible for you without those gross marketing tactics!
The first 3 people to purchase for the course get a free 30 min Consulting Call with me ($100 value).
WHAT LICENSED THERAPISTS THINK ABOUT INSTAGROWTH FOR THERAPISTS
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Join The Waitlist
FREQUENTLY ASKED QUESTIONS
How long is the course?
This course will take you a few hours to complete.
Can you guarantee specific results?
What you put into this, you’ll get out of it. I can’t promise everyone the same results, but I can guarantee that if you commit to consistent effort using my signature growth strategies, you will see incredible Instagram growth.
Are there payment plans?
You bet! I want to make sure that this is accessible as possible for anyone who has a deep desire to consistently show up and grow their Instagram. I offer 3-month and 6-month payment plans.
Do I get instant access?
Yes!
Do I have 1:1 access to Mary Beth?
This course is self-study, but you will have the opportunity to win one of 3 free 30 min 1:1 coaching calls!
What happens as soon as I enroll?
As soon as you enroll you will receive a welcome email that contains next steps, including a new student celebration survey and how to access the course on your phone.
What is the difference between this course and 1:1 Consulting with Mary Beth?
1:1 Consulting is customized to your specific needs and account. The course is self-study and is 4 hours of material so you can learn at your own pace and follow a specific curriculum. Four hours of 1:1 consulting would cost you over twice as much as the waitlist price! Since the course portal is also an app, you can watch whenever and from wherever you’d like! If you’d like to have 1:1 time with me, make sure you opt in so that you can have the chance to win one of 3 free consulting calls!
How long do I have access to the course?
You will have access for one year. Just enough time for you to put these strategies into practice and grow to 10k followers! During that time, you may download the materials you have paid for, but you will not have access to the program portal. Since social media is ever changing, I plan to update the course as technology evolves!
I’m not a therapist. Is this still for me?
Yes! Inside this course, I teach ethical and niche market considerations you should consider as a coach or wellness professional on social media that other marketing professionals just aren’t privy to. Graduate courses on ethics can cost anywhere from $1000-$2000 and aren’t up to date with current social media trends, but I’m giving you the shortcuts as it directly applies to modern mental health and Instagram!
Is there a Facebook group?
Not at this time. I want you to have LESS distractions and focus on the things you need to do, not spend more of your precious time online.
Is there a refund policy?
Due to the inherent nature of digital products, there will be no refunds offered.
I have another question not answered here.
Amazing, we love hearing from you! Simply send an email to [email protected] and we'll get back in touch with you shortly :) You can also DM Mary Beth on Instagram @yourjourneythrough.
A six-module course that will dramatically short-cut the path to not only growing your Instagram to 10k+ followers, but allowing your ideal community to find you.
Join The Waitlist
YOU MIGHT BE THINKING...
"I can't afford it right now."
- Think about where you want to be in 6 months and in a year. A year from now you could have an engaged, loyal community of 10K+ followers or more. You could be monetizing your expertise through multiple income streams. Ask yourself: can you really afford not to learn how to market yourself organically? Can you afford NOT to take this course when you have so much to share with the world?
- Investing in this course is around the cost of less than three therapy sessions. Imagine the amount of clients you could gain by increasing your following exponentially by thousands...and they will likely have more than three sessions. An investment in this course can give you time, money, and energy back.
"I don't have time."
- You can invest time piecing things together and making mistakes or investing time in developing repeatable skills to succeed -- reliably, day after day, month after month, year after year.
- In taking this course, you'll avoid the trial-and-error process I went through when beginning to dedicate time & energy to Instagram marketing. I give you streamlined processes so that you don’t have to spend hours upon hours designing posts and writing captions that get less than stellar engagement. I want to save you that time so that you can dedicate it toward the work you are passionate about with your clients.
"My practice is already full. Is this for me?"
- How exciting, congratulations! If you feel stagnant in your private practice and you want to do something besides see clients 1:1 daily, or if you want to grow your reach through having a podcast, speaking engagements, workshops, courses, and passive income opportunities that can come from Instagram growth, this course is absolutely for you.
- If you have a private therapy or coaching practice and an engaged audience outside of Instagram, but you would like to specifically refine your Instagram skills to more accurately reflect your brand, this course is also for you.
"I can learn on YouTube or by watching reels, IGTV, googling, etc."
- You can spend time piecing together information about Instagram from YouTube, Google, Reels, IGTV, or you can take the shortcut and learn from my experience. I'm giving you my platforms, my methods, and a step-by-step process. You will have to implement it with consistency and put some effort in, but I'm handing you a bunch of cheat codes to make it a less painful process.
“Can’t I just hire someone to do my IG for me?”
- You absolutely can. When you’ve understood the foundation of Instagram yourself from how a therapist needs to use it. Many social media managers aren’t privy to the unique ethical considerations a therapist must be aware of. You can’t expect them to know, so you need to be the one to lead them in the right direction. You can either take this course to know how to direct them or buy this for the social media manager on your team to learn more about ethics as a therapist on Instagram!
“Do I have to be on social media as a therapist? My practice is doing fine without it.”
- You definitely don’t have to be. But have you thought about who will be showing up as your therapy clients in your private practice in the next ten years? The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021. This equates to about 48% of the current world population! Millennials and Gen Z grew up on social media, and we have to meet them where they are. We have to allow ourselves to be found by them where they are hanging out, and that’s on a modern marketing platform like Instagram, not Psychology Today. Growing on Instagram isn’t just for vanity’s sake. Growing on Instagram is about longevity for your practice.
Here’s the truth…
There are too many amazing therapists and coaches who are experts in the field but are undiscovered in this space.
I want you to grow and serve the community from a modern mental health perspective to make mental health info accessible, relatable, and relevant to others in a time when they arguably need it more than ever.
People need you and the message you have to share.
I want to change the standard, but I can’t do it alone.
So you have two choices here: you can continue to pour your heart and soul into your content but get let down when you don’t see the engagement you hope for.
Or you can slow down and sit down with me while I show you all of my cheat codes - everything you need to know to turn your Instagram into a stable, sustainable, and well-known business and brand people want to be associated with.
This is all available to you if you implement my strategies with consistency and are ready to show up.
I’ll see you inside the course!
Mary Beth
Mary Beth Somich, LPC is a licensed therapist with a private practice in North Carolina called Your Journey Through. She specializes in family dynamics, primarily treating teens and young adults. Mary Beth is passionate about promoting modern mental health and making therapy accessible, relatable, and relevant to your life. She also helps other therapists promote their own mental health platforms through expanding their reach on Instagram and building thriving private practices. You can find her at @yourjourneythrough, yourjourneythrough.com, or check out her podcast, "My Therapist Thinks."
For support or questions, please e-mail us at [email protected].