IF YOU’RE NEW TO THE WORLD OF INSTAGRAM AS A MENTAL HEALTH PROFESSIONAL, YOU MIGHT BE FEELING OVERWHELMED. EVEN IF YOU’VE BEEN AROUND FOR A BIT, MAYBE YOU’RE FINDING IT HARD TO ESTABLISH A POSTING RHYTHM OR TO STAY CONSISTENT….. 

I’VE BEEN THERE. 

Let me introduce you to my best friend, and your new marketing team, Tailwind. 

Tailwind is an automated social media content creation and scheduling tool that is very user friendly and saves me so much time on the administrative end of my business. It is SO helpful in growing my professional account, @yourjourneythrough. 

Tailwind allows me to create, plan and schedule my content, which means that I am regularly able to schedule my feed out a month out in advance. This is a major game-changer when it comes to work-life balance, because I no longer feel pressured to post. Within the platform, I can create compelling content, write my captions, insert top-rated hashtags based on my niche, and even schedule posts and days and times that are best for high engagement rates. 

Even better, Tailwind auto-posts for me. This means if my most popular times for an engagement fall during a client therapy session, that’s OK! The post can still go out at that time without me lifting a finger. Posting at optimal times is so important for growing your IG community. With balancing motherhood, my private practice, coaching clients, and everything in-between, auto-post is definitely something I need in a scheduling app. 

If auto-post isn’t for you, Tailwind can send you a notification to self-post. It’s all based on personal preference. I love the flexibility this provides!

I ESPECIALLY LOVE THAT I CAN VIEW MY PLANNED INSTAGRAM FEED BEFORE IT IS PUBLISHED. WHEN I SCHEDULE MY POSTS, THEY SHOW UP ON A GRID SO THAT I CAN REALLY VISUALIZE AND ORGANIZE WHAT MY FEED WILL LOOK LIKE. IT HELPS ME ESTABLISH A BRANDED, COHESIVE FEEL. IT ALSO MAKES FOR A REALLY AESTHETICALLY-PLEASING PROFILE, WHICH IS WHY THIS FEATURE IS DEFINITELY ONE OF MY FAVORITES.

The hashtag suggestions and insights offered are crucial to the success of the post.  Sometimes sticking to a specific set of hashtags can be great, but other times I like to spice it up. Not only does Tailwind offer suggestions based on my captions, but it also shares how popular those hashtags are. I always recommend shooting for hashtags with between 10-100k so that your post is easily searchable, but also likely to be found.

 Organization and time management are both crucial when it comes to running your business. Being able to delegate and remain proactive in your content strategy is key to the consistency and ease of connection between you and your insta-community. 

READY TO JUMP RIGHT IN? HERE IS AN EXCLUSIVE OFFER TO RECEIVE 2 FREE MONTHS OF TAILWIND! CLICK HERE TO RECEIVE MY REFERRAL CODE!

This post contains affiliate links, meaning that if you choose to purchase a Tailwind subscription after your free trial, I will receive a small commission at no cost to you.